Local Funeral Home Receives National Award National Funeral Directors Association Announces Pursuit of Excellence Winners Brookfield, Wis. – Waitt-Nelms Funeral Home is a recipient of the 2006 National Funeral Directors Association (NFDA) Pursuit of Excellence Award. This award honors funeral homes for their outstanding service to families, commitment to the community and dedication to upholding the highest ethical and professional standards. “The Pursuit of Excellence Program is specifically designed to recognize and commemorate funeral homes that go above and beyond the standard level of service to families,” said NFDA Chief Executive Officer Christine Pepper, CAE. “In addition, these firms show their commitment to leadership in the funeral profession at-large by providing continuing education and professional development opportunities for their staff members and other key development opportunities for their staff members and other key personnel.” Achieving a Pursuit of Excellence Award requires that a funeral home must meet strict quality service criterion in six categories of achievement. Categories include: Basic Requirements, Continuing Education and Staff Development, Family Outreach and Support, Community Service and Education, Professional Association Service and Participation and Marketing, Advertising and Public Relations. NFDA is the leading funeral service association, serving move than 19,000 individual members who represent 10,000 funeral homes in the United States and other countries. From its headquarters in Brookfield, Wis., and its Advocacy Office in Washington, D.C., NFDA provides advocacy, education, information, products, programs and services to help members enhance the quality of service to families. For more information, visit www.nfda.org